Health professionals long recommend vaccines such as for influenza, COVID-19, and RSV, but many decline them despite their life-saving benefits and ability to prevent serious illness.
Discussions about vaccines often lead to frustration because they ignore that decision-making isn't purely rational; it's crucial to understand the deeper emotional values at play.
The metaphor of the rider and the elephant, by psychologist Jonathan Haidt, illustrates that while rational thought can guide decisions, underlying emotions and values greatly influence choices.
Misinformation can worsen vaccine hesitancy and highlights the need for a different approach in conversations—focusing on shared values rather than just facts.
#vaccines #vaccine-hesitancy #health-communication #behavioral-psychology #emotional-decision-making
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