"Before you start booking villas or scoping out retreat centres, take a moment to pause. Ask yourself: What do I want this retreat to be all about? Is it meant to be a luxe escape or a minimal off-grid detox? Will it be accessible to beginners or tailored for your seasoned regulars? Nailing down the vibe sets the tone for everything else, from your location to the price point, schedule, and audience."
"You'll need a budget that includes venue hire, food, travel, insurance, and promotion. If you've never drawn up a promo before, this is the time to learn how to build a PDF marketing budget. It's simply a structured document that ensures you don't exceed your budget and waste money on ads that don't convert. A few hours spent plotting your promo game will save you serious coin and stress down the line."
"When choosing a location, don't just go with the trendiest spot on Instagram. Sure, Sri Lanka or Ubud might look drop-dead gorgeous in photos, but does it suit your community? If most of your students are parents or have full-time commitments, they might not be able to hop on a plane to a remote island. A beautiful local eco-lodge or farm stay that's an hour from your city could be the sweet spot"
Define a clear vision for the retreat—decide on tone, target skill level, price point, and schedule. Create a realistic budget covering venue, food, travel, insurance, and promotion. Build a PDF marketing budget to track spending and avoid wasted ad costs. Plan programming and logistics around the audience’s needs and commitments. Choose a location that fits the community’s travel ability; local eco-lodges or farm stays can work better than distant international destinations for attendees with limited time. Allow time for detailed planning, promotion, and contingency to protect finances and preserve a calm guest experience.
Read at Classic Yoga
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