In 2012, Carrie M. Lane found people confused by the concept of professional organizing, associating it with union work instead of helping people declutter their homes.
Marie Kondo's 2014 book 'The Life-Changing Magic of Tidying Up' reshaped perceptions of organizing by introducing the idea that objects hold a spirit, asking 'Does this spark joy?'.
Magnusson’s 2018 book introduced 'döstädning', encouraging people to organize their belongings to spare family from the burden of sorting through their possessions after death.
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