The collaboration between Bath & Body Works and 'Emily in Paris' embodies a distinctly Parisian vibe with a collection timed perfectly for the holiday season. It showcases three new scents and a returning fan-favorite, providing customers with bestselling products like candles and body mists.
The new collection includes fragrances inspired by iconic elements from the show, such as champagne spritz and lavender fields. This collaboration highlights the unique approach Bath & Body Works takes by leveraging current pop culture trends.
With the collection's exclusive launch for rewards members, Bath & Body Works encourages sign-ups and engagement, making the shopping experience feel special as new scents reflect the style and essence of the show.
The packaging and fragrance notes, including macaron delight and lavender luxe, are creatively designed to resonate with fans of 'Emily in Paris', establishing a strong connection between the brand and the Netflix series.
Collection
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