Swift's decision to self-publish The ETB under Taylor Swift Publications rather than using traditional publishers highlights her commitment to maintaining control over her work.
By self-publishing and avoiding the Big Five, Swift exemplifies a shift in the publishing landscape that empowers artists to own their creative content.
The Eras Tour Book, while appearing as mere merchandise, signifies significant change in the publishing industry and sets a precedent for future self-published works.
Swift's actions reflect a broader trend in the music and publishing industries where artists reclaim ownership of their content from traditional gatekeepers.
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