Noah Lyles is aiming to transcend track and field norms by merging high fashion, anime, and hip-hop cultures into his celebrity image, a choreographed effort that challenges traditional perceptions of athletes.
Lyles portrays himself as a showman and artistic director aiming to elevate track and field athletes to the same level of popularity as rock stars, demonstrating arrogance, ambition, and undeniable success in manufacturing his own hype.
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