Nicolas Cole - Harnessing the Written Word for Profit
Briefly

That's a good question. I don't think you can convince anyone to do anything unless they understand what it leads to. Right? So instead of framing it as, how do you get someone excited about writing? I think a more productive or helpful question to ask the person is, what do you want? What's the outcome that you want? Because no...
Well, you know, it's interesting because I'll go back to my own story. I was a coder and developer for most of my life.
Read at The Bootstrapped Founder
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