"The prospect of being able to build and develop a brand like Paris FC, with the Paris name as part of the brand, also counts for a lot," Arnault said at a press conference on Wednesday. "It's an opportunity we will seize."
The Arnault family is investing through its holding company Agache and will own 52% of the club after the upcoming closing of the deal, a stake that will reach 80% in three years. Arnault said the investment would be significant, but declined to give a number.
LVMH has been steadily deepening its investment linked to sporting events. It was a major sponsor of the Olympic and Paralympic Games held in Paris over the summer, and Louis Vuitton a sponsor of the sailing race America's Cup.
The family is investing in Paris FC alongside Red Bull - a long-time investor in football clubs - which will hold a 11% stake after the closing of the deal, rising to 15%.
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