"Growing up, hair was always a big part of my family and culture, and it brought me to New York City 13 years ago when I booked my first modeling job for a campaign with Dr. Miracle's."
"Lobie is intended to fill the gap between function and fashion for those of us with curly hair. With its first release, the Peptide Leave-In Mask, the products will be pleasing to the eye with clean formulas that support the health of textured tresses."
"With the success of celebrity brands like Beyoncé's Cécred and Pattern Beauty by Tracee Ellis Ross, we're definitely heading in the right direction for elevated haircare for kinks and curls."
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