"Even if you don't know it by name, you likely know it by reputation: It's the hotel where, on one fateful night, Stephen King roamed the empty halls and dreamed up one of the best horror tales ever written."
"It has just got a sense of place and belonging where the customer honestly believes it's theirs. Everybody leaves here with a story they can tell."
"The Stanley goes a step further to embrace its haunted legends... The Colorado hotel doesn't just offer ghost tours; it actively engages with its spooky reputation."
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