A survey by the Booksellers Association shows that Gen Z and millennials prefer in-person book recommendations from booksellers over online suggestions, with 49% and 56%. Booksellers noted a rise in young readers seeking human guidance, indicating a desire for physical bookstore experiences.
Young readers find the atmosphere of bookstores appealing; they enjoy spending hours browsing without time pressure. It's seen as a fulfilling outing, contrasting starkly with the impersonal experience of algorithm-based online shopping.
BookTok significantly influences young people's book choices. Many expressed that videos of physical bookshops helped romanticize the shopping experience, highlighting a blend of online and offline influences on modern reading habits.
Customers describe visiting bookstores as calming and joyful, often preferring conversations with knowledgeable staff over recommendations from algorithms, underlining the emotional connection to physical spaces.
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