Aesop, renowned for its innovative fragrances, has released Aurner, a bold new scent that aims to challenge the traditional notions of floral fragrances. Collaborating with Céline Barel, known for the popular Tacit, Aurner reflects a 'defiant bloom' with a genderless composition featuring magnolia leaf, cedar heart, and chamomile. This scent marks a departure from the standard romantic floral style, created after two years of meticulous development. The intellectual and multisensory design process employed by Aesop involves a rich mix of artistic inspirations, making Aurner not only a fragrance but an evocative experience that invites exploration.
Aesop's Aurner subverts traditional floral fragrances, presenting a bold, genderless scent with notes of magnolia leaf, cedar heart, and chamomile, challenging floral norms.
The creative process behind Aurner involved extensive intellectual and multisensory inspirations, including poetry, dried herbs, and music, making fragrance creation deeply immersive.
Céline Barel stresses that the aim for Aurner was not a typical romantic floral, but rather a fragrance that appeals to both genders, expanding perceptions of floral scents.
The release of Aurner showcases Aesop's unique approach to scent-making, focusing on a blend of modernity and nature, resulting in an innovative fragrance experience.
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