The article discusses the resurgence of letter writing amidst a digital age filled with emails and texts, emphasizing its importance for building relationships in business. Nancy Marshall highlights how nostalgia resonates with consumers, particularly Generation Z, and suggests that personal letters can significantly enhance client interactions. By taking the time to write personalized notes, businesses can foster trust and show genuine care for their clients, ultimately setting themselves apart in a competitive market. The art of letter writing could be the key to creating meaningful connections that lead to professional success and personal happiness.
If you run a small business like a public relations agency or marketing firm, you want to stand out from the competition... they want to pay for the best.
Clients want to feel special, like the person servicing them really cares about their problems and genuinely wants to find solutions.
You can boost your client service by offering a more personal touch in the way that you interact.
Writing a letter that wishes them safe travels is one way to show that you care.
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