Paternity-leave campaigns are shifting societal perception of fatherhood, challenging traditional masculinity through visual representations, pushing for normalizing men caring for children in public.
The sight of male celebrities baby-wearing has become common, but 28 years ago, it was still a rarity for fathers to carry their infants in public.
Despite changes in societal norms around fatherhood, the hesitancy remains in political spaces; we still await a male MP comfortably carrying an infant.
Changing perceptions around masculinity highlight that child-rearing responsibilities are not dictated by gender, showcasing a need for shared parenting roles in contemporary society.
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