Doechii's Old Vlogs Document Her Self-Invention | Defector
Briefly

Doechii's YouTube channel has grown to 1.85 million subscribers, showcasing her rise in the music industry, especially after winning the Grammy for Best Rap Album. Her recent single "Nosebleeds" follows a striking Grammy performance that highlights her unique style and creativity. The evolution of her YouTube content shows a transition from personal vlogs to professional artistry, where she discusses significant plans for her brand, including turning her artistic efforts into a business through an LLC to monetize her music and products.
I want to turn iamdochii into an LLC and push my intellectual property, my products, my music, my shows, et cetera, and also tangible products like merch.
Things get less polished as you scroll past the Vevo music videos, album tracks, and live performances, documenting her evolution as an artist.
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