"Cooperation is willing (not necessarily enthusiastic) behavior motivated to achieve common goals or group safety and welfare. We have an internal reward for cooperating that goes beyond freedom from guilt and shame. Think of when you willingly cooperated on a task or complied with laws because you felt it was the right thing to do. In other words, you didn't go along to avoid criticism or punishment. Chances are, those are more self-enhancing memories than those in which you refused to cooperate."
"Humans like to cooperate but hate to submit. If requests for cooperation seem like demands for submission, escalating resistance is the likely outcome. If you want cooperation, show value and respect for those you want to cooperate with. If you want to escalate resistance, devalue them. Complex free societies cannot survive without the cooperation of most members. When cooperation dwindles, leaders increase attempts to manipulate what people think and feel."
Humans possess an internal reward for cooperating that motivates willing behavior aimed at common goals, safety, and welfare. Cooperation often yields self-enhancing memories when actions align with a sense of rightness rather than avoidance of punishment. People prefer respect and value when asked to cooperate; perceived demands for submission provoke escalating resistance. When cooperation declines, leaders intensify efforts to change thoughts and feelings, but such attempts trigger defensive reactions because attacks on beliefs feel like assaults on identity. Societies that fail to secure voluntary cooperation resort to coercion, turning police into occupying forces and prisons into community substitutes.
Read at Psychology Today
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