"With just over three weeks to the tournament's kickoff in Mexico, organisers FIFA have not found any buyers for broadcasting its most coveted product in India."
"When the World Cup was played in Qatar nearly four years ago, India trailed only China in overall engagement figures, with more than 745 million fans following the action across all media platforms in the country, according to figures released by FIFA."
"In television viewing numbers, India was among the top 10 countries ahead of World Cup participants Germany, France and England with nearly 84 million viewers."
"For the final alone, an unprecedented 32 million viewers tuned in on Reliance's JioCinema a subscription video-on-demand over-the-top streaming service as the tournament clocked 40 billion minutes of watch time"
FIFA is struggling to find broadcast rights buyers in India for the upcoming World Cup in North America, with kickoff in Mexico just over three weeks away. India has shown very high World Cup engagement in the past, including hundreds of millions of fans across media platforms during the Qatar tournament. Television viewing placed India among the top countries, with tens of millions of viewers for major matches. Digital viewership was also substantial, including a large audience for the final on Reliance’s JioCinema streaming service. Despite this demonstrated demand, no buyers have been found for India’s broadcast rights, risking limited access for football fans in a cricket-dominated country.
Read at www.aljazeera.com
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