"'Travel inspiration used to be aspirational. Today, it's practical. 'People aren't just seeing where to go on TikTok, they're seeing exactly how to get there, what it costs and how smooth the journey really is. 'That visibility builds confidence, particularly for solo travellers and first-time long-haul trips. 'When someone watches a real person navigate an airport or a destination successfully, the mindset shift is simple: if they can do it, so can I.'"
"It comes as almost one in four UK adults say they have booked a holiday after seeing travel content on TikTok. Plus, 73 per cent of travellers globally say influencer recommendations have influenced a booking decision. What's more, 61 per cent of travellers now discover trip ideas on social platforms, up from 35 per cent in 2022. And 42 per cent of 18-24s and 44 per cent of 25-34s use social media as a primary source of travel inspiration."
Short-form social video platforms, led by TikTok, have become primary sources of travel inspiration and booking influence. Practical clips show airport walkthroughs, transfers, queues, costs and on-the-ground realities, making travel feel achievable. Nearly one in four UK adults report booking after seeing TikTok travel content, and 73% of travellers globally say influencer recommendations have affected booking decisions. Social discovery rose from 35% in 2022 to 61% now. Younger age groups rely most on social media for travel ideas, and social content prompts consideration of previously unplanned destinations while boosting confidence for solo and first-time long-haul travellers.
Read at Mail Online
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