The rise of intimate male grooming reflects a broader societal shift where men are increasingly adopting grooming habits historically associated with women, challenging traditional masculinity.
A spokesperson for Gillette noted that until now, we didn't offer products with purpose-built features for intimate male grooming, indicating a gap in the market driven by shifting grooming norms.
Research indicates nearly half of British men regularly shave their bodies, with youth driving the trend; 57% of males aged 16-24 are engaged in trimming their pubic hair.
Silva Neves points out that while gay men have long been ahead in grooming trends, the wider cultural acceptance of manscaping reflects evolving beauty standards and aesthetics.
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