"In a meeting dedicated to harnessing pro-Israel media energy on Friday, Israeli Prime Minister Benjamin Netanyahu alluded to a cohort of Israel's influencers. "We have to fight back. How do we fight back? Our influencers. I think you should also talk to them if you have a chance, to that community, they are very important.""
"According to previously unreported recent documents, these influencers are likely being paid around $7,000 per post on social media such as Tik Tok and Instagram on behalf of Israel. Bridges Partners, a firm working for the Israeli Ministry of Foreign Affairs, sent a series of invoices for its "Influencer Campaign" to Havas Media Group Germany, an international media group working for Israel."
Prime Minister Benjamin Netanyahu urged mobilizing pro-Israel social media influencers as a way to fight back. Documents indicate influencers were likely paid about $7,000 per post on platforms such as TikTok and Instagram on behalf of Israel. Bridges Partners, working for the Israeli Ministry of Foreign Affairs, submitted invoices for an "Influencer Campaign" to Havas Media Group Germany. The invoices detailed $900,000 from June through November for 14–18 influencers to create content. After administrative and production costs through Sept. 16, an estimated $552,946 remained for influencer payments between June and September. The cohort was expected to produce 75–90 posts in that period.
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