"Trust is the invisible currency of sports. Without it, even the most spectacular athletic achievements lose their meaning, reduced to mere spectacle divorced from the integrity that gives competition its soul. In an era when sports governance faces unprecedented scrutiny-from match-fixing scandals to judging controversies-the systems that build and maintain trust have never been more critical. For decades, tennis officiating has operated as a laboratory for trust-building under extreme pressure, developing frameworks that extend far beyond the baseline and into broader leadership contexts."
"Soeren Friemel's journey from local tennis courts in Münster, Germany, to the highest levels of international sports governance provides a compelling case study in how trust is systematically built, tested, and sustained. As ITF Head of Officiating from 2014 to 2022, and later as US Open Referee from 2019, he helped shape the standards that govern fair play in tennis worldwide."
Trust operates as the invisible currency that gives competitive sports moral and social value beyond spectacle. Sports governance faces heightened scrutiny from match-fixing scandals and judging controversies, elevating the need for robust trust-building systems. Tennis officiating provides a high-pressure environment that refines fairness, transparency, and accountability frameworks. Soeren Friemel progressed from local courts to lead ITF officiating and serve as US Open Referee, influencing global fair-play standards. The principles and operational frameworks used in elite tennis officiating translate to corporate leadership, event management, and broader organizational trust-building challenges.
Read at London Business News | Londonlovesbusiness.com
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