fromLondon Business News | Londonlovesbusiness.com
6 months agoBuilding trust in global sports: Reflections from Soeren Friemel - London Business News | Londonlovesbusiness.com
Trust is the invisible currency of sports. Without it, even the most spectacular athletic achievements lose their meaning, reduced to mere spectacle divorced from the integrity that gives competition its soul. In an era when sports governance faces unprecedented scrutiny-from match-fixing scandals to judging controversies-the systems that build and maintain trust have never been more critical. For decades, tennis officiating has operated as a laboratory for trust-building under extreme pressure, developing frameworks that extend far beyond the baseline and into broader leadership contexts.