Rose Asgharzadeh, a seasoned HR educator, faced disappointment in her job search after moving to Calgary, receiving few responses despite extensive applications. Challenges stemmed from perceptions about her qualifications and a lack of Canadian experience. However, after pivoting to in-person networking, including 79 coffee meetings, Asgharzadeh discovered the hidden job market, which comprises a significant percentage of job openings, indicating that traditional online applications may not be enough to secure employment in today's landscape.
"It was very frustrating and very disappointing," Asgharzadeh told Cost of Living. "So what should I do? Should I delete my PhD from my resume?"
Asgharzadeh stumbled upon an important and somewhat surprising truth about the labour market: Even in a world where online job applications appear to be the norm, it still takes in-person networking to reveal a significant portion of the opportunities.
While there's no definitive data on the subject, some estimates and surveys have suggested the 'hidden' job market may account for anywhere between 50 and 70 per cent of all positions.
Brendon Bernard, senior economist for job site Indeed Canada, says it's hard to quantify exactly, but data from Statistics Canada's job vacancy and wage survey provide some helpful insights.
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