"Launched in 2004, GCash began as an SMS-based money-transfer service catering to the Philippines's large underbanked population. Its services have since evolved significantly, now including credit, remittance, and investments, utilized across 16 countries and territories."
"Martha Sazon, who ranked No. 38 on the Fortune Most Powerful Women Asia list this year, emphasized how her background in the fast-moving consumer goods and telecom sectors has been beneficial in her role at GCash, as it requires handling complex financial transactions."
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