Fendi's 100th anniversary reflects both a commitment to progression and a reverence for its past, blending modernity with rich historical influences from its archives.
The ethos of Fendi, shaped under Lagerfeld’s reign, emphasizes forward momentum, as even current creative director Jones often thinks several seasons ahead.
Anna Fendi noted that their grandmother, Adele Fendi, imbued the house with energy and defined beauty as a lifelong goal for her family.
The fashion narrative intertwines multiple generations, highlighted by the Spring/Summer 2025 show’s tribute to the 1920s, symbolizing women’s growing freedom.
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