The podcast "Second Life" features Anna Harman, co-founder and CEO of Studs, who revolutionized the ear piercing industry by creating a fashionable and hygienic alternative. Initially a mutual fund formation lawyer, she pivoted to finance, and then to a startup environment to nurture her entrepreneurial ventures. Frustrated by existing piercing options, Harman identified a gap in the market and founded Studs, which quickly gained popularity with a unique business model and aesthetic, inviting customers to a modern piercing experience with an innovative "Earscape" concept. Profitable from its first month, Studs now operates over 30 locations.
Harman's shift from law to finance and then to entrepreneurship showcases her resourcefulness and determination to find a path that sparks her creativity and passion.
The inspiration behind Studs came from personal pain points, leading Harman to identify gaps in the market for hygienic and inviting ear piercing experiences.
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