Women are emerging as major trendsetters in the cannabis market, particularly those aged 18-34, who prioritize wellness, taste, and discretion. The 2023 National Institute on Drug Abuse report highlights women as the fastest-growing consumer group. They are shifting away from traditional smoking methods, favoring edibles for their flavor and consistency. Brands like Kiva Confections exemplify this trend, offering cannabis-infused treats that allow for precise dosing. This evolution indicates a broader cultural shift, with women seeking a more enjoyable and controlled cannabis experience.
Women, particularly between the ages of 18 and 34, have become the fastest-growing group of cannabis consumers in the country, reshaping the cannabis landscape.
Women are embracing edibles in a big way, as they provide a fun, flavorful, and discreet way to consume cannabis with controlled dosages.
The shift towards cannabis consumption among women is not just a passing trend; it signals a fundamental change in how cannabis is perceived and enjoyed.
Brands like Kiva Confections are thriving among female consumers, thanks to their delicious, precisely dosed cannabis-infused products that cater to this evolving palate.
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