Janet Feldman, after 20 years in the footwear industry, confronted the challenges of caring for her disabled father. Discontent with existing lift chairs, which were unattractive and ineffective, she resolved to design a better option. Thus, she founded Assistance With Elegance in 2014. After a decade of development, her first product, the Awe chair, was launched. Unique in its function, it provides a more elegant experience without leaving the ground and includes an innovative footrest. The Awe chair's price is set at $10,000, indicating its premium design and functionality targeted at improving the lives of elderly users.
Feldman saw a gap in the market for a chair that performs better than any other lift chair-and looks good while doing it.
To prevent anyone from sliding out, the chair comes with an ingenious footrest that glides out as the chair reclines and scoops up your feet into place.
Feldman noticed that people, including doctors, started to look at her instead of her father. "Old people, they're invisible," she told me.
Feldman launched her company's first product: the Awe chair, which cost $10,000 and took a decade to develop.
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