The company started as a single store in Palo Alto, Calif., in the 1970s and was acquired by the retail magnate Leslie Wexner in 1982.
Victoria's Secret leaned into traditional beauty standards, exploiting them to the apex. For a while, this investment paid off.
You have no idea, he insisted. Every girl wants to do this. Even if they pretend they don't want to do it, everybody wants it.
The brand understood that while sex appeal can be dynamic, conventional beauty is flat and conclusive.
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