In Japan, the tradition of women giving chocolates to men on Valentine's Day, known as giri choco, is fading. A survey indicates that only 12.5% plan to give chocolates this year, a stark contrast to previous years. Many view the custom as unnecessary. Furthermore, teenage boys are now reciprocating gifts instead of waiting for White Day, indicating a shift towards a more equal celebration. Economic factors, such as rising chocolate prices, also play a role in reducing chocolate gifting, marking significant changes in how Valentine's Day is celebrated among younger generations.
Which represents a slight shift towards equality, as teenage boys are now increasingly giving gifts on Valentine's Day, leading to a more reciprocal celebration.
The tradition of giri choco appears to be waning, with only 12.5% planning to participate this year, highlighting the evolving attitudes towards gift-giving.
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