""They start with something small, fun and aligned with your interests, but before you know it, you're betting on things you never thought you'd care about. It's dangerous.""
""They make it seem harmless," one participant said, reflecting the perception that gambling is becoming more socially acceptable and mainstream for women."
""TikTok promotions from Australian gambling companies have featured young women, including ex-athletes and influencers and focused on a range of betting events that may have additional appeal to women.""
"The report highlighted prevalence data from Victoria that found about one in two women now gamble each year and about one in three do so monthly."
A study of over 500 women in Victoria reveals that gambling promotions are increasingly targeting women through social media and lifestyle marketing. These promotions portray gambling as fun and socially acceptable, downplaying the risks involved. Many participants noted that novelty bets create a 'slippery slope' effect, leading women to engage in betting activities they might not have considered before. The research indicates that approximately half of women in Victoria gamble annually, with a significant portion doing so monthly, raising concerns about potential harm.
Read at Abc
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