"Because at its core, growth isn't just about KPIs or quarterly results. Every success story begins with people. Building long-term impact in any industry requires investing in individuals both as professionals and as human beings. That is why the principles of diversity, equity, and inclusion, alongside gender equality and personal development, must sit at the heart of ad tech's future."
"The McKinsey Delivering through Diversity report reinforces this trend, showing that companies in the bottom quartile for both gender and ethnic diversity are 29% more likely to underperform financially. In contrast, firms in the top quartile for gender diversity on executive teams are 21% more likely to outperform on profitability and 27% more likely to deliver superior value creation. The business case is no longer up for debate: diverse leadership correlates directly with better financial outcomes."
Ad tech remains built on disruption, yet gender equality and leadership representation have progressed slowly. Women constitute nearly half of the global workforce but occupy only 30.6% of leadership roles and 43.4% of all roles according to LinkedIn data. Companies low in gender and ethnic diversity are 29% more likely to underperform financially, while firms in the top quartile for gender-diverse executive teams are 21% more likely to outperform on profitability and 27% more likely to create superior value. Organizations must prioritize diversity, equity, inclusion, gender equality, and personal development to realize human potential and long-term business growth. Mobupps reports 54% female workforce and ten women in leadership.
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