Having a personal brand at work is key for introverts, expert says: A lot of people underestimate' them

Goldie Chan, founder of Warm Robots, emphasizes that introverts can thrive by developing their personal brand. Initially an introvert, she began posting marketing-related videos on LinkedIn, inadvertently establishing a strong presence. Though she wasn't initially focused on content creation, her consistent efforts led to over 100,000 followers, job opportunities, and a book deal. Chan highlights that everyone has a personal brand, regardless of how well they recognize it, and it is crucial for elevating one's career, especially for introverts seeking visibility and respect.

I think a lot of people underestimate introverts in the workplace. Building a personal brand was key to my success. I grew my own personal brand through a lot of consistency and hard work.

Everyone has a personal brand. If the idea of a personal brand sounds intimidating, just think of it as something in your career that people know you for.

Read at www.cnbc.com