The article highlights the potential impact of President Trump's proposed 200% tariff on European wines, responding to the EU's planned tariffs on American whiskey. The tariff could severely disrupt the European wine market in the U.S., as wine sellers and importers forecast a detrimental economic impact. Notably, industry experts like Ronnie Sanders and Jeff Zacharia express concerns over the feasibility of consumers paying substantially more for imported wines. The uncertainty surrounding these tariffs has already led some importers to pause purchasing European wines until the situation becomes clearer.
"Wine sellers and importers said a tariff of that size would essentially shut down the European wine business in the U.S."
"I don't think customers are prepared to pay two to three times more for their favorite wine or Champagne," said Ronnie Sanders, CEO of Vine Street Imports.
"This is just going to have a major negative impact on the whole U.S. wine industry in all aspects of it, including U.S. wineries," Jeff Zacharia noted.
"Importers depend on European wines for a big part of their distribution system, he said, and there's not enough U.S. wine to make up for that."
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