Under the bright California sun, I’m savoring a vermentino, a seductive white wine from Napa Valley—part of a growing trend where whites now outshine reds in popularity.
A recent report revealed that global thirst for whites and roses has surpassed reds. In the U.S., whites accounted for 50.5% of wine consumption.
This new appreciation for whites corresponds with shifting consumer tastes, particularly among younger generations seeking fresher options and the impact of climate change.
Florence Quiot emphasized that current white wines align well with modern drinking preferences, adapting to the different tastes of today’s wine drinkers.
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