The recently launched regenerative agriculture certification in particular has caught on like wildfire. In November, Mendocino Wine Company rolled out a press release announcing its estate vineyards had received a shiny new Tier 3 Regenified certification.
Though the roots of the regenerative movement trace back to Indigenous communities and other ancient traditions-farmers who listened to the land- Robert Rodale first coined the term 'regenerative agriculture' in the early '80s, referring to any type of farming that encourages environmental improvement.
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