Canada's united boycott of American booze, prompted by U.S. trade policy, is predicted to benefit British Columbia's wine industry, increasing demand for local products. With potential visitors avoiding the U.S. this summer, B.C. wineries could see a rise in tourism and sales. This shift comes after two challenging years for the industry, including a destructive cold snap in early 2024. Early reports from Poplar Grove Winery indicate optimistic trends and enhanced visibility for B.C. wines, suggesting a promising summer ahead for the local market.
"I'm excited, first of all, and very, very optimistic," said co-owner Tony Holler, in an interview with CBC News, as he walked through the rows of vines as part of the 65-hectare operation.
"A lot of people who've never tasted our wine, once they taste them, I'm telling you, they're going to keep buying them," said Holler.
Canadian provinces began removing U.S. liquor from store shelves in early March in response to U.S. President Donald Trump's trade policy, which experts say could hurt Canada's economy.
The Buy Canadian movement is expected to boost demand for B.C. wine and some other types of homegrown liquor as the absence of U.S. product means more space at retail stores.
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