Anastasia Tarasova's agency, Bottles on Set, specializes in placing wine and liquor in films and TV shows, enhancing storytelling through organic product placement.
Tarasova emphasizes that product choices should feel organic to the plot, enhancing character development rather than distracting the audience, seamlessly integrating into scenes.
By donating products like wines and spirits, brands gain exposure in popular shows while productions benefit from high-quality props, creating a mutually beneficial relationship.
As a drinks consultant, Tarasova helps productions make decisions about beverages and glassware, aiming for a seamless integration that contributes to the narrative.
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