I think we're really asking several. How little can I spend without stripping my tongue of all sensation? How much do I have to spend until the quality isn't reflected in a high price tag? Where is the sweet spot in the quality-to-cost ratio?
The latest explores what the latest duty increases mean for various styles of wine, but one thing I always highlight is an intriguing little graphic midway down the page. It shows, at different price increments, how much of the cost of a bottle goes towards the actual wine itself...
For instance, just 4.5% of the cost of a 6.31 bottle (or 29p) goes towards the wine, but that rises sharply to 14.5% for a 7.50 bottle (1.08) and further still to 21% for a 10 bottle (2.10) and 31.6% for a 20 one (6.32).
This is the so-called premiumisation argument in other words, you get what you pay for.
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