The Triple Crown, comprising the Kentucky Derby, The Preakness Stakes, and The Belmont Stakes, is a highlight of horse racing in the U.S., particularly the Derby on the first Saturday in May. Bourbon, especially from Kentucky, has become a symbol of this event, attracting bourbon producers to align with the Derby's excitement. The history of this union dates back to post-Prohibition, where local distillers saw a marketing opportunity to engage attendees, resulting in fierce competition amongst brands like Brown-Forman and National Distillers to become associated with America's top horse racing event.
Horse racing in the United States occurs year-round but the Triple Crown captivates even casual fans, highlighting key events like the Kentucky Derby and bourbon's role.
Bourbon has been intertwined with horse racing since Prohibition ended, particularly through the Kentucky Derby, where local distillers sought to connect with an audience.
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