"Sometimes you can't know what's possible if you can't see what's there. When we did the LatinX Wine Summit, it was really meant to bring together a whole bunch of people so that we didn't feel all disconnected and create that space and that platform... it was [also] the first time that many producers had been in one space that were all Latinos. And I heard from so many consumers being like, 'I didn't even know that this many Latino brands existed.'"
"The Latino wine consumer is misunderstood, as well. With $1.9 trillion in buying power, it's a market that hasn't been properly catered to. While there is more research about the market, there isn't an understanding of how to tap into it because they don't have the right people in the room who understand the community."
"Younger cohorts, particularly with Mexican and Central-American roots, have seen their family's work in the fields transcend to winemaking, and even more so, to owning wineries. Recent arrivals of Latinos from the Caribbean and South America have also entered the wine realm in the U.S., helping to create new wine opportunities not only in California, but in all parts of the U.S., from Oregon to New York."
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