"NAD+ is everywhere right now. The buzzy anti-aging treatment has been bubbling up in Hollywood since 2022, when Hailey Bieber and Kendall Jenner were spotted hooked up to IV drips on The Kardashians. The trend gained more mainstream attention the following year when Jennifer Aniston shared her weekly peptide routine, sending wellness enthusiasts into a tailspin. Now, big names like Gwyneth Paltrow, Justin Bieber, and Kathy Hilton swear by it."
"Hilton admits she went down the "NAD+ rabbit hole" over a year ago - and hasn't looked back. "So many of my friends ask what I'm doing, and once they start, they love it too," she tells me. With luxury wellness clinics and even Equinox Hotels incorporating NAD+ into facials and drips - plus brands like Thorne and Cymbiotika introducing the ingredient into their product lines - it's clear this is the anti-aging treatment du jour. But what actually is this seemingly magical health-boosting panacea?"
NAD+ (nicotinamide adenine dinucleotide) is a coenzyme present in every cell that shuttles electrons to mitochondria to convert food into usable energy and supports DNA repair. Celebrity endorsements and luxury clinics have popularized intravenous NAD+ drips, facials, and consumer supplements, with brands and hotels integrating the compound into wellness offerings. NAD+ levels are finite, decline with age, and can be worsened by environmental factors, linking the molecule to longevity and anti-aging interest. Clinics report patient enthusiasm for the treatment, and companies continue research and product development aimed at restoring or augmenting systemic NAD+.
Read at Bustle
Unable to calculate read time
Collection
[
|
...
]