"Sleep coaches used to treat mainly newborns (and their exhausted parents). But recently, as anxieties about sleep have spiked, grown-ups have found they need help with their habits too. A Gallup poll from 2023 found that 57 percent of Americans think they would feel better with more sleep, up from just 43 percent in 2013. Only about a fourth of those surveyed reported getting the commonly recommended eight or more hours per night-down from 34 percent 10 years prior."
"Usually, an adult comes to me with one of two things: First, a major life event-work stress, having a baby, losing a parent, a relationship ending-that destabilizes their system. Sleep is always the first thing to go. The second is that they have a chronic pattern. There are people who've really struggled with sleep since childhood, and then it becomes a part of how they see themselves. They've tried everything, and then they say, "I'm an insomniac.""
Sleep requires deliberate effort and training; true relaxation demands discipline such as putting down phones and setting aside worries. Sleep coaching expanded from treating newborns and exhausted parents to helping adults as sleep anxieties rose. A 2023 Gallup poll found 57 percent of Americans believe more sleep would improve how they feel, up from 43 percent in 2013, while only about one-fourth reported getting eight or more hours nightly, down from 34 percent a decade earlier. Adults seek sleep help after destabilizing life events or due to chronic lifelong sleep patterns. Habit transformation can optimize daytime routines and nighttime rest.
Read at WIRED
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