"The married couple started the business after struggling with hormonal health issues in their own lives. Katy was dealing with postpartum health challenges and perimenopause, while Josh learned he had extremely low testosterone. They said getting answers often meant doing their own research and connecting the dots themselves."
"That experience eventually became the foundation for a bootstrapped "his and hers" platform that asks patients to complete detailed lab work and virtual consultations before building personalized hormone and wellness plans around their results. The company has since grown into more than $50 million in revenue."
""We were just trying to educate people," Katy Whalen said during a recent appearance on the One Day with Jon Bier podcast. "Nobody understood why you would want a big, comprehensive, proactive lab and no one knew what a peptide was.""
"What a difference five years make. Today, conversations around peptides-specifically GLP-1s like Ozempic and Zepbound-are mainstream. What once lived mostly inside wellness podcasts and biohacker circles is now discussed openly by celebrities, major news outlets and even your paren"
Josh and Katy Whalen founded Joi + Blokes after experiencing hormonal health problems, including postpartum challenges, perimenopause, and extremely low testosterone. They found that getting answers required extensive self-research and connecting information themselves. The company uses a “his and hers” model that collects detailed lab work and includes virtual consultations to build personalized hormone and wellness plans based on results. The business grew from bootstrapping into more than $50 million in revenue as demand increased for GLP-1 drugs, longevity treatments, and proactive health optimization. The founders also see fertility and reproductive health as a potential next major frontier in wellness.
Read at Entrepreneur
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