"A decade ago, it seems gut health was of little interest to people outside of GI doctors and dietitians. But today, as awareness of the important brain-gut connection becomes more mainstream, people are eager to "heal their gut," and the wellness industry is brimming with pre- and probiotic products that promise to do just that."
"With its trendy, Gen Z-approved marketing and $39 price tag, Coconut Cult has become a symbol of the gut health craze. The coconut-based yogurt is packed with a "miraculous, regularity-boosting" blend of 16 probiotic strains - it's so highly concentrated that the serving size is just a single spoonful a day. The name befits the cult-like TikTok following the product has garnered, with users flooding the platform to share how their spoonful-a-day has led to clearer skin, less bloating, and improved digestion overall."
"As someone who struggles with bloating, this felt like the perfect cult for me to join. Inspired by all the glowing reviews on my TikTok For You page, I ordered the Harvest Strawberry flavor from the company website, paying an upcharge for the insulated packaging that preserves the live cultures during transit (and it came with this complementary sticker sheet, which doesn't totally justify the yogurt's ungodly price, but definitely helps a little). My review: The yogurt tasted fine, and the pink jar definitely looked pretty perched on my refrigerator shelf. But to be fully transparent, life got in the way and my daily commitment to the cult admittedly fell by the wayside...rather quickly. So, I didn't try it long enough to see the benefits."
Interest in gut health has grown widely as awareness of the brain-gut connection increases. The wellness market now offers many pre- and probiotic products promising digestive benefits. Coconut Cult is a coconut-based yogurt sold for $39 with Gen Z-focused marketing and a concentrate of 16 probiotic strains intended to deliver effects in a single spoonful. The product has a large TikTok following with users reporting clearer skin, less bloating, and improved digestion. One purchaser noted insulated packaging and a sticker sheet but lacked consistent daily use to verify benefits, while another TikTok user reported immediate digestion improvement.
Read at BuzzFeed
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