Cold water immersion, once limited to elite athletes, is now widely popular for its perceived physical and mental health benefits. Influencers have propelled this trend, promoting cold exposure as a way to reduce stress, enhance sleep quality, and boost metabolism. The popularity surged, particularly during the Covid pandemic, when sea swimming provided a means for social connection and engagement with nature. As more individuals incorporate ice baths into their routines, they report various wellness benefits, solidifying cold therapy's status beyond promotional trends.
Cold water immersion has gained popularity among wellness enthusiasts as a method to enhance physical and mental health through stress reduction, improved sleep, and increased metabolism.
During the Covid pandemic, many discovered the benefits of cold water therapy through sea swimming, prompting a broader acceptance and practice of ice baths in everyday routines.
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