Social wellness is increasingly popular as it merges socializing with health and fitness activities. An example is Arc, a communal sauna and cold plunge studio in London's financial district, which aims to enhance connections through guided classes and sauna parties. With a valuation of $6.3 trillion in 2023, the global wellness market reflects a trend towards incorporating social aspects in wellness practices. After the isolation of COVID-19, people are recognizing the importance of social interactions for overall well-being, leading to the rise of social saunas and wellness clubs globally.
Social wellness is trending, melding social interaction with wellness activities like saunas and ice baths, catering to the newfound appreciation for connection after COVID-19.
The global wellness industry, valued at $6.3 trillion in 2023, reflects a growing movement towards social wellness activities, highlighting the health benefits of social interactions.
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