"Forget your typical running club or book club. New York's newest way to mingle and network isn't at cocktail hour-it's at the sauna. Opening this fall in downtown Manhattan, Lore is NYC's newest bathhouse and promises a new experience to add to your weekly wellness routine. The bathing club will feature a large Finnish sauna, an intimate infrared sauna and a generous cold pool room with hammam-style benches."
"Co-founders James O'Reilly and Adam Elzer created the space with a goal of reimagining the culture around bathhouses and bathing clubs. The intention for Lore is as a neutral and mainstream "third space" to go and spend copious amounts of time at, while also building community and connections from it in the long run. For example, instead of meeting a colleague over dinner, why not meet up over a sauna session?"
"The sauna and cold plunge practice, also known as the Nordic Cycle or contrast therapy, has been around for thousands of years. The reason behind the name Lore (besides current cultural zeitgeist relevance) is to honor this history, and embody the idea of the principle that "the longer something has been around, the greater its remaining life expectancy." The neighborhood-based, 6,200-square-foot space has been developed in partnership with Ilse Crawford of Studioilse and brought to life by Ringo Studio."
Lore opens this fall in downtown Manhattan as a 6,200-square-foot neighborhood bathing club featuring a large Finnish sauna, an intimate infrared sauna, and a generous cold pool room with hammam-style benches. Co-founders James O'Reilly and Adam Elzer designed the space to reimagine bathhouse culture and create a neutral, mainstream 'third space' for frequent visits, socializing, and community building. The bathing practice centers on the Nordic Cycle, or contrast therapy, combining hot saunas with cold plunges. The name Lore honors the longevity of the practice. The interior uses travertine, walnut, and deep red thresholds to mirror physiological shifts and guide members through a sensory journey.
Read at Time Out New York
Unable to calculate read time
Collection
[
|
...
]