"Nearly every hotel, from the casual roadside stop to the all-inclusive resort has all of a sudden started to focus on wellness. There are mocktail menus at complimentary happy hours, group yoga classes, locally-sourced in-room snacks-the list goes on and on into varying degrees of what one might consider wellness. This is by design because, well, we all are obsessed with being well right now."
"We believe that to truly classify as a wellness destination worth traveling for, you have to offer more than just non-alcoholic mini bar options and a treadmill in the "gym." In order for a hotel or resort to really be a wellness destination in our book, they have to offer something unique that you can't get anywhere else and more than that, they have to integrate wellness into every aspect of the property."
Nearly every hotel has prioritized wellness, offering mocktail menus, group yoga, and locally sourced in-room snacks as part of guest amenities. The global wellness market reached $893.9 billion in 2024 and continues growing, driving hotels to monetize wellness offerings. True wellness destinations must offer more than basic non-alcoholic minibar items or a treadmill in the "gym"; they must provide unique, unavailable experiences and integrate wellness into every aspect of the property. Some properties are purpose-built for wellness, others have reimagined existing offerings, and long-established properties are expanding resources and experiences to meet elevated guest expectations.
Read at Esquire
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