Webflow's CEO, Lisa Tong, emphasizes the profound shift in web app development driven by AI. Previously a tool for linking users to content, AI engines now frequently deliver complete answers, reducing traditional site traffic significantly. Companies must adapt, promoting websites as sources of truth that inform AI models. This evolution, alongside a transition from static to dynamic web experiences with real-time data integration, necessitates refined performance, consistent branding, and clarity in data structure to meet rising consumer expectations.
One of the biggest shifts we're watching is how AI is changing how people find and interact with web content.
It's about making sure your products, perspective, and voice are reflected accurately wherever decisions are being made.
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